Christy Sports Concludes Successful 50th Anniversary Celebration

LAKEWOOD, Colo. – March 31, 2009 – Christy Sports, one of the largest specialty ski and snowboard retailers in the Rocky Mountain region, today announced it concluded its 50th anniversary celebration.

In honor of the company’s anniversary, the company gave-away more than $50,000 in weekly prizes and hosted an on mountain ski party. In total, more than 5,000 individuals participated in the activities including over 200 customers who won weekly prizes such as free skis, jackets and pants, custom insoles, sunglasses and snowboards.

“Even during this tough economy, we wanted to give back to our customers,” said Keith Liefer, COO at Christy Sports. “Our customers are the keystone of our success and we wanted to make sure we thanked them for their business and ongoing support. We were extremely pleased with the positive reaction we received from our customers as they celebrated our 50th anniversary with us.”

As part of the celebration, hundreds of customers joined Christy Sports at an anniversary ski party on the slopes at Copper Mountain Ski Resort. Customers took advantage of the discounted lift tickets and ski rentals, in-store discounts, and free food and beer.

Christy Sports received plenty of positive feedback from its customers during the 50th anniversary celebrations including the following:

“We looked forward to receiving the 50th anniversary emails every week that contained fantastic offers and discounts that were available. We were able to capitalize on some great deals during the season.” – A resident of Colorado Springs, CO

“We couldn’t believe that Christy Sports offered us a day on the slopes for under $20. We also enjoyed the free food, beer and t-shirts that were a part of the ski birthday party. It was a perfect way to celebrate.” – A resident of Lakewood, CO.

The Christy Sports journey began in 1958 with its first location on West Colfax Ave. It has since expanded to more than 40 locations throughout Colorado and Utah. The company has never wavered from the philosophy that to succeed, it should exceed customer expectations through outstanding customer service, product knowledge and quality goods. The company is a ski and patio furniture retailer that carries a variety of the top name brands at competitive prices.

About Christy Sports

Christy Sports is based in Lakewood, Colo., and is currently one of the largest specialty ski and snowboard retailer specialists in the Rocky Mountain region. With more than 40 locations throughout Colorado and Utah, Christy Sports is focused on providing quality products and competitive prices. Christy Sports also operates Door 2 Door (D2D), a full service ski and snowboard rental delivery service to certain locations. For additional information, visit www.christysports.com or www.d2dskis.com

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