Home News Christy Sports Expands Footprint in New Mexico with Acquisition of Cottam’s Ski...

Christy Sports Expands Footprint in New Mexico with Acquisition of Cottam’s Ski Shops


LAKEWOOD, Colo. – Christy Sports LLC, one of the largest winter sports specialty retailers in the nation, today announced that it has acquired Cottam’s Ski Shops, Inc., a specialty snow sports rental & retail operator. Cottam’s currently operates in New Mexico out of four locations in Taos, one location in Santa Fe, and through a licensee location in Angel Fire. The acquisition closed November 1, 2018; financial terms were not disclosed.

Established in 1976 by Barbara and John Brooke “JB” Cottam, Cottam’s Ski Shops has grown into New Mexico’s favorite family-owned ski shop and is known for its exceptional customer service, convenient locations, and passion for skiing. Much like Christy Sports, Cottam’s Ski Shops is a longtime specialty retailer focusing on rental services for ski and snowboard equipment.

As an established fixture in the snow sports community since 1958 and with strong presence in key western U.S. ski resorts, cities, and online, the acquisition of Cottam’s Ski Shops fits well with Christy’s growth strategy. “We are thrilled to welcome Cottam’s Ski Shops into our growing family. I want to congratulate John and Barbara for building a great business and thank them for their trust in Christy Sports,” said Matt Gold, Christy Sports CEO. “The addition of Cottam’s further strengthens our rental business and market share, geographic expansion in New Mexico, and commercial presence at Taos Ski Valley resort along with the existing Boot Doctors store.”

With shared core values, Cottam’s and Christy Sports provide quality products and exceptional customer service. “Christy Sports is the perfect buyer for us because they share the same philosophy we do about taking care of our customers and staff,” said John Brooke Cottam. “For over 40 years we have focused on customer service, and I am confident Christy Sports will perpetuate that culture for our future.”

Christy Sports will continue to adhere to its mission of exceeding customer expectations through outstanding guest service, deep product expertise, and top-quality merchandise. With insight and guidance from Christy Sports, Cottam’s daily operations will continue as usual and operate from their existing locations under its current name, leadership team and staff. “JB and his staff have cultivated a great team and culture at Cottam’s which is synergistic with ours. We look forward to working together with everyone at Cottam’s and to building a bright future together in the New Mexico market,” said Dan Fox, Christy Sports VP of Operations.